What editors want from public relations firms
Talk to any public relations firm and they will tell you how hard it is to get useful feedback from a magazine or newspaper editor. It’s not that editors want to be unhelpful or brusque, they’re simply...
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7 reasons for the success of our press release campaigns
We have run eight press release campaigns for the winners of the PublicityShip Hidden Jewel Awards for small tourism operators. The campaigns continue to run, with more publicity expected later this...
View ArticleWhy your PR focus should be on media releases and search marketing
Publicity is all about attracting attention to your business from your target audience. It’s the core of public relations – the relationship between you and your public. In my experience as an editor...
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Global marketing challenges for small businesses
I’m preparing an article on marketing challenges faced by small tourism businesses wanting to attract overseas visitors. [Update: article now available here: Marketing Challenges] It’s based on...
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Methods that are helping tourism businesses acquire overseas customers
Read about the challenges faced by small tourism businesses marketing to the world – and ways to overcome them – in my new article. I will post in more detail on each of the marketing issues tackled in...
View ArticleOnline forums: a way to interact with prospective customers?
Participating in forums is an interesting activity for many businesses. To take the world of travel as an example, there are so many travel forums out there now that the online chatter is almost...
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Online Marketing for Tourism – Our New Site
Glenn has just announced the launch of our new online marketing site, OM4.com.au. Now it’s my turn! OM4Tourism.com is another brand new site dedicated to providing online marketing resources for small...
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2008 Hidden Jewel Awards launched
The 2007 PublicityShip Hidden Jewel Awards for small tourism operators were a resounding success, with almost 300 businesses from across Australia registering. Each state winner achieved between 2 and...
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Hidden Jewel judges pick out publicity gem
RiverFly Tasmania is the national winner in the OM4Tourism Hidden Jewel Awards 2008. The Awards are for small tourism businesses, each state winner receiving an OM4Tourism website with graphic design...
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Getting publicity – work your contacts
One of our tourism clients, Live History, has achieved some valuable media coverage lately – with absolutely no help from us! These guys are excellent at working their contacts – identifying and taking...
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